Dick's sporting goods - Digital Projects
One of my main digital focused projects at DICK’S Sporting Goods has been designing category landing pages for the website. Spending time on the CLP to ensure that the page is organized and has an elevated design focus helps to improve the customers‘ online shopping experience.
I have also worked with the development team to create modal banners, which sit at the top of one of a product page, as a normal banner would. However, these banners are interactive and more informational than a static banner. This is an example of the modal I worked to create: Spypoint Link-Micro. I am able to work with the in-house photography/studio team to art direct photo shoots to capture elevated product photography for use in these banners, CLPs, and other placement in digital and print pieces.
Several other digital projects I have done with DICK'S are the DSG branded emails that are sent out in conjunction with a weekly newspaper or direct mail tab to support the weekly deals and messaging. Knowing that the majority of customers open emails on a mobile device, it is important to begin the email design with a 'mobile first' mentality.
Other digital, stretch projects include creating graphics and illustrations for Pro Tip articles. DICK'S Pro Tips include advice from experts, checklists, and buying guides to help get the customer the information they need. I have illustrated the graphics for all of the following articles: "Sports Bra Fit and Care Guide," "How to Choose the Right Sports Bra," and "How to Choose Folding and Portable Chairs".