Cupcakes With Character Advertisement Campaign
Cupcakes With Character is a gourmet cupcake company that specializes in selling cupcakes that have character and personality. It is a very small, family-run business that is owned by my mom, Nancy Mahoney, and consists of some other family members. The target customer is someone with a sense of humor, who enjoys a good cupcake, and is looking for a new, creative, way to spruce up any party or occasion.
At Cupcakes With Character, personality is everything! It is a fun, humorous atmosphere, which is evident through the cupcakes’ presentation. The company wants customers to come back and look for different and ever-changing characters. For right now, all sales are through family connections, friends, co-workers, and are primarily for small gatherings. Cupcakes With Character’s biggest competitors are other local, cupcake shops including everything from Giant Eagle’s bakery to Vanilla Pastry Studio. But one thing is for sure, these cupcakes all have very distinct personalities.